Our Vision and Mission

Vilas County in Wisconsin’s northwoods is a special place — over 1300 lakes and 70 rivers and one of the highest concentrations of fresh inland water on the planet. Whether you’re here to live, work or play, chances are you were drawn to Vilas by our amazing lakes and rivers. Our beautiful waters inspire, delight, and unite us — a shared bond that connects us all.

Our natural waters must thrive for our Vilas communities to thrive.

The health of our environment and economy depends on the vitality of our natural waters. That’s why we all share responsibility to protect our precious lake and river heritage. It’s what drives our vision of a future where our natural waters are protected and cherished for the high value and quality of life they provide.

Since its founding years ago, Vilas County Lakes and Rivers Association has pursued the mission to sustainably preserve, protect, and enhance our lakes and rivers for the benefit of all. We accomplish our mission by working with partner and supporting member families, businesses and lake organizations to foster informed and engaged communities committed to the welfare of our lakes and rivers of Vilas County in Wisconsin.